Positioning Clarification
Clearly explain to your market who you are and what you do. A clear positioning is the foundation of any effective commercial strategy.
An authentic and differentiating positioning
We support organizations in clarifying their positioning. Our goal: help you clearly explain to your market who you are and what you do, in a way that resonates with your ideal customers.
The process is collaborative: we work with you to bring out what makes you unique. This approach guarantees authenticity and connection with the field.
Ideal for:
What you get
- Clear and actionable positioning document
- Validated value proposition
- Detailed customer personas
- Key messages by segment
- Prioritized go-to-market plan
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Our approach
Positioning audit and key messages
Competitive analysis, identifying your differentiating strengths, formulating your key messages.
Target audience identification
Aspirations, problems and expected benefits of your ideal customers.
Value proposition
Developing a value proposition aligned with market expectations.
Brand strategy
Defining your values, mission and vision.
Go-to-market strategy
Action plan to reach your market.
Ready to clarify your positioning?
Book a 30-minute discovery call to discuss your project and see how we can help you differentiate in your market.
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