Brand strategy

Positioning Clarification

Clearly explain to your market who you are and what you do. A clear positioning is the foundation of any effective commercial strategy.

An authentic and differentiating positioning

We support organizations in clarifying their positioning. Our goal: help you clearly explain to your market who you are and what you do, in a way that resonates with your ideal customers.

The process is collaborative: we work with you to bring out what makes you unique. This approach guarantees authenticity and connection with the field.

Ideal for:

New projects and launches
SMEs repositioning
Startups seeking product-market fit
Companies diversifying their offering

What you get

  • Clear and actionable positioning document
  • Validated value proposition
  • Detailed customer personas
  • Key messages by segment
  • Prioritized go-to-market plan

Schedule a call

Our approach

1

Positioning audit and key messages

Competitive analysis, identifying your differentiating strengths, formulating your key messages.

2

Target audience identification

Aspirations, problems and expected benefits of your ideal customers.

3

Value proposition

Developing a value proposition aligned with market expectations.

4

Brand strategy

Defining your values, mission and vision.

5

Go-to-market strategy

Action plan to reach your market.

Ready to clarify your positioning?

Book a 30-minute discovery call to discuss your project and see how we can help you differentiate in your market.

Book a video call